Where is Hospitality adding value to Sports & Entertainment events?

This year we witnessed a major sport events in the world, 2022 FIFA World CUP Qatar.

With an expectation of more than 3 million spectators, 32 teams, their staff and the volunteers, Hospitality is an unmistakable part of this football competition.

But what does Hospitality mean in a sports environment? Personalized service

Accommodation

Providing enough rooms for the visitors, the athletes, staff and volunteers, is not something you can take lightly This kind of

infrastructure has to be big enough to welcome all the participants, but also have a purpose for a future use after the event. Also as it is a hot topic, the infrastructure has to follow the green standards with buildings that are environmental-friendly which will naturally increase even more the cost of the organization. But the cost aspect of these events is another topic in itself.

Food & Beverage

When we talk about F&B in such an event, we automatically talk about mass food production. The providers of food service have to be efficient in terms of pace because of the amount that has to be produce in a short period of time but also keep the quality of the service and the food. The main challenges for the organizer, are to provide a wide range of food, both local and global. They also have to respect and take into consideration the customers’ needs in terms of allergies, as well as recruiting appropriate staff. As a matter of fact, during the last edition of the FIFA World Cup in Brazil, more than 15’000 jobs were created by the Food & Beverage operations (excluding Hospitality areas). This number shows the impact that those events have on the host country, at least temporarily!

Now the question is what happens once it all comes

to an end?

We all know that organizing such events are challenging before it starts, but what we often forget is the impact of those after the final ceremony. Could you think of any long-term benefit for Brazil after the 2016 FIFA World Cup and the Olympic Games?